Recently in Technology for Organic and Sustainable Productivity Category

By following intensive biological farming practices, Sustainable Cotton Project growers reduced the use of the most toxic pesticides on their cotton. Moreover, they slashed overall pesticide use by up to 70%.

A short documentary produced by the Davis, California-based Sustainable Cotton Project (SCP)has been produced by Gibbs and videographer Liam Creighton. The "Cleaner Cotton" video documents the cotton project's impressive campaign to improve the environment, public health and agriculture economy of Firebaugh, a small rural Central Valley farming town about 40 miles west of Fresno.

"Look at the things we're doing for the community, reducing pesticides in the watershed," Firebaugh grower John Texeira says in the video. The eco-friendly farming practices paid off at harvest, too. "We had yields better than our neighbors."

Indeed, Sustainable Cotton Project growers are leaving an imprint on the San Joaquin Valley, which produces some of the finest cotton in the world, a high-quality fiber that can command a premium price.

The region produces about 90% of the nation's Pima cotton, the Cadillac of cotton in the U.S., rivaling the fine Egyptian quality.

Global Green Cotton Market

In the past six years, participating farmers have produced more than one million pounds of Sustainable Cotton Project's trademarked Cleaner Cotton® for the $5 billion-a-year global green cotton market. The project is working with major retailers such as Gap Inc, Levi Strauss & Co, Williams Sonoma, North Face and others to incorporate the eco-friendly cotton into their product lines.

View "Cleaner Cotton" Online

The cotton video is part of the work of the Sustainable Cotton Project. Learn more at: Cleaner Cotton. The Sustainable Cotton Project is a private non-profit working under the direction of the Community Alliance with Family Farmers in Davis.

California is the leading producer of fresh peaches, plums and nectarines in the United States producing 60% of the peaches, 95% of the plums and 90% of the nectarines.

Most of these fruits are grown within a 50-mile radius of Reedley, a quiet California Central Valley town near Fresno. Other growing areas exist near Bakersfield, Modesto and Sacramento. Approximately 1,500 farmers, small and large, grow these three fruits commercially, hand picking them in the orchards and hauling them to packing sheds.

Guy Fieri Promotes California Grown Products

 

Guy Fieri is known for creating food that is as fun, fearless, and fundamental as his larger-than-life personality. Check out a video from his recent visit to Sacramento where he talked with local California growers…

Consumers want to know more about their food and growers are committed to providing them the safest, finest-quality and most affordable food in the world, while at the same time working to conserve and enhance California's natural resources. Change is happening --and California's young farmers and ranchers are ready for it.

Young Farmers and Ranchers Leadership Conference brought topics of CHANGE to California's farmers.

National Young Farmers and Ranchers conference in Baltimore. During the opening session, an economist from Washington, D.C., said, "I never thought I would say this, but agriculture is a shining star in our slowing economy."

Commodity prices for a lot of products are up but that is not the only change on agriculture's horizon. Public perception and interest in the food supply is changing, too. Being a grower myself, I have noticed the variety of labels on food I see in the stores. There is organic, all natural, certified clean, free range, grass fed and carbon free. But I think the most important label of all is that it's California grown.

California farmers and ranchers grow, pack and ship some of the safest and best-quality products in the world. Many times we take this for granted because we can go to just about any store in California and have an abundance of beautiful produce to choose from. People living in other states or countries don't enjoy this same selection.

Consumers are becoming more educated on where their food comes from and how it is produced. They are concerned with food safety and as growers we need to be prepared to assure them that the product they are getting is the best in the world.

Consumers are not the only ones changing. Farmers and ranchers are changing, too. Many are beginning to understand the importance of telling their story and making sure their voice is heard on local and statewide issues affecting their farms and ranchers.

In a recent informal survey of young farmers and ranchers ages 18-35, conducted by the American Farm Bureau, 75 percent said state and local issues like property taxes concern them more than federal issues.

The same survey showed the vast majority--83 percent--of young farmers and ranchers are more optimistic about farming than they were five years ago. This is up from only 61 percent in 2003.

As consumers are showing more interest in the origin of their food, farmers and ranchers are doing even more to continue their role as stewards of the land. Fifty-five percent of those surveyed said they practice conservation tillage and 49 percent rotate three or more crops. Forty-percent said they use soil and tissue analysis and 36 percent use integrated pest management practices.

And we can't talk about change without talking about technology. As you might imagine, technology plays a role in every aspect of farming for most young farmers and ranchers. About 90 percent have cell phones and computers, 46 percent have satellite television and 99 percent use the Internet.

For more information on Young Farmers and Ranchers, call your county Farm Bureau office. For general information on the YF&R program, visit www.cfbf.com/programs/yfr or contact Danielle Rau at (916) 561-5598.

SOURCE:  California Farm Bureau