Agritourism is Profitable for Rural American Farmers

The survey's preliminary findings suggest agritourism can indeed be a profitable supplement to a farm or ranch business. Agricultural tourism allows travelers a chance to visit working farms and ranches and can include experiences such as picking their own fruit, visiting a petting zoo, touring a vineyard, buying fresh produce or riding horses. Small farms made up more than two-thirds of the farms that reported offering agritourism.

"We are excited to find that agritourism really seems to work for a lot of small farms," said Penny Leff, statewide agritourism coordinator for the UC Small Farm Program. "Our results also show that agritourism is primarily local. More than 85 percent of reported visitors were from California."

Most agritourism operators who responded to the survey reported their agritourism businesses generated some profit. A majority said they are planning to expand or diversify their agritourism offerings over the next five years. In addition, 22 percent of agritourism operators reported more than $100,000 in agritourism receipts for 2008.

The survey was conducted by a group of researchers from University of California Cooperative Extension and the UC Small Farm Program, with funding from the California Communities Program. Researchers first mailed questionnaires in January to nearly 2,000 potential agritourism operators in every California county.